On April 6, 1998, a group of professional managers from Dutch multinational Philips Electronics incorporated KASSEL Ventures Phils., Inc. Coming from complementary fields ranging from sales and marketing to human resources, finance, manufacturing and quality management, the team of 8 wanted to apply all the skills learned from Philips into their own company.

And so it was that the team’s expertise in OEM (original equipment manufacturing) was put to the fore. Alan L. Lee, former vice president & general manager of the Consumer Products (Appliance) Division of Philips Philippines (where he worked for 30 years), spearheaded the entire start up process that encompassed product sourcing and selection, quality assurance testing, importation, packaging and label design, marketing, logistics, product distribution, sales, trade relations and after sales servicing. Thus was born the KASSEL brand of home appliances and Brightlux-LED lights.


We will strive to become a major player in the field of eco-friendly lighting & consumer durables as we actively help in the fight against global warming.


Provide commercial, industrial & residential customers with energy-efficient, environmentally friendly lighting products & consumer durables sourced from a select group of suppliers that adheres to international standards of quality.

In line with the global clamor to advocate more eco-friendly pursuits, KASSEL is actively marketing LED (Light Emitting Diode) –based lighting products and systems for streets and roadways as well as for other commercial and industrial applications under its BrightLux brand. BrightLux LED is touted to be the lighting product of the future. Compared with a compact fluorescent lamp which has a maximum of 16,000 burning hours, LEDs make 50,000 burning hours. With the BrightLux LED projects, KASSEL Ventures Phils., Inc. is expected to have a turnover growth of 10% per year for the next 5 years.

Now on its 17th year of operations, KASSEL Ventures Phils., Inc. boasts of a nationwide marketing network which has successfully closed contracts all over the country with companies like SM Group, Tune Hotel, Marco Polo Hotel, Manila Hotel, Pavillion Hotel, Hill Creek Hotel, Ateneo de Manila, La Salle, Metro Antipolo Hospital, Thunderbird Hotel & Casino, PAGCOR, Casa Blanca Casino, Midori Hotel & Casino, Iglesia ni Cristo, San Juan City, 105 Dept. Store, JM Dept. Store, Cowrie Grill, Gerry’s Grill, Gulliver Call Center, Alta Resources Call Center, Stanley Black & Decker, among others. The company supports its clients with a three-year warranty on parts and labor and has some fifteen authorized service centers in key cities all over the country. Its LED lights line-up includes bulbs, spots, ceiling lights, down lights, panel lights, PAR lamps, track lights, tubes, corn lights, flood lights, high bay lamps, park lights, street lights, inground lights, wall washers, façade decorative lights, strips, underwater lights and emergency lights, targeting the ABC markets. Kassel will soon introduce submersible LED lights for commercial fishing and profresh range designed for supermarkets’ food section.

Having had the training from a global company has made the company’s management and staff aware of the value of high quality products and excellent customer care. Moreover, the focus on business success by building and maintaining genuine relationships with customers that have oftentimes resulted in true friendships has been proven to be effective. The company realizes that a satisfied customer is key to business success. Therefore extra effort is given to ensure that each customer’s problem or concern has the personal attention of a key officer of the company. KASSEL therefore ensures that the customer’s interest is always protected. Hand in hand with its customers, KASSEL Ventures will strive to be a major Philippine player in eco-friendly lighting and consumer durables, and an active supporter of the movement against global warming.

Unit 519, 5th flr, Cityland Shaw Tower,Shaw Boulevard Cor. St. Francis St., Mandaluyong City 1552, Philippines
Tel No: (+632)470-6669

Mobile No.: 09178517462



Telefax No.(+632)633-6610

Email: brightluxledsales@gmail.com

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